Perhaps not, or so I argue in my latest Bloomberg column. As chances are you’ll know, the primary day worth pops for Airbnb and Doordash had been appreciable, Airbnb greater than doubling in its first day of buying and selling: Right here is one excerpt:
On IPO day, every potential purchaser is questioning what the shares will probably be price, and to a terrific extent trying to the judgment of the opposite buyers. A purchaser may begin the day keen to pay $60 a share, however upon seeing that many others are keen to pay extra, possibly she is going to, too. It’s like Keynes’s famed “beauty contest,” the place buyers are guessing as a lot about one another as in regards to the firm.
In such a setting, costs can rise or fall extraordinarily rapidly, because the very means of buying and selling reveals details about the inventory’s worth. That in flip makes it attainable for the share worth to soar on the primary day of buying and selling, creating the “pop.”
Now think about this state of affairs from the attitude of the issuing funding financial institution. If it units the IPO worth too excessive, it could set off a downward spiral of adverse enthusiasm. Merchants will see that a lot of the different merchants assume it’s overpriced, resulting in a plunge.
It’s all a bit like a restaurant on a Saturday night time. If the place is seen as “cool” — whether or not due to its meals and repair (the product), its setting (the bodily asset) or its atmosphere (the model) — there will probably be a line out the door. In any other case it is going to be pretty empty. Moreover, the presence of a line will draw continued curiosity over time. It’s laborious or possibly even not possible to set costs so that each desk is crammed but there isn’t any line. To deploy some technical language, the demand curve could also be discontinuous.
On this place, the IPO issuer doubtless will set the preliminary worth too low — resulting in a “line,” extra demand, and an enormous run-up in worth on the primary day. If the value is super-high within the first place, the market temper can be nervousness fairly than eagerness, and most buyers wouldn’t be capable to see the surges in demand seen in lower cost ranges.
Understand that this surge in shopping for curiosity solely has to make buyers modestly extra enthusiastic in regards to the high quality of the agency to generate a probably huge enhance in remaining valuation.
All this stated, within the present case, there’s the query of why the preliminary costs had been so low. A number of theories current themselves: The markets for DoorDash and Airbnb may be extra “winner take all” than common. The worth of these corporations may be extra carefully linked to the worth of their intangible belongings. Or possibly the way forward for on-line providers may be particularly laborious to foretell within the midst of a pandemic, thus inducing bigger bandwagon results.
It’s price noting that differing public sale methods for IPOs have not produced obviously superior results.